Improved Search Engine Ranking

To get improved search engine ranking the headline of the page, which is usually also the h1 tag on your page plays a very important role in your final ranking and placement within search results.

Headlines should certainly appeal to humans, they are the ones that will be landing on your page ultimately, but it must also tend to the needs of the search engine spiders who will be visiting your site. Before the humans get to see your site the spiders will be the determining factor on how to get improved your search engine ranking.

The more visitors your site attracts the better your conversion rates for the products you are promoting will be. There are several HTML tags which should include your keyword and keyword phrases. The search engine spiders look for these tags and the importance of your page is based on this information. These tags which you must take care of to get improved search engine ranking are the heading tags which include <h1> (the main page heading), <h2> (other headings on the page), <h3> (sub-headings of the <h2>s) and so on down as far as <h6>.

Search engines will always seek out all the headings in the content of your page. By using the correct heading tags to denote the main page headings, you will give the search engines reason to focus on your terms for the page, tell them what the page is about and ultimately get improved search engine ranking for your site.

Writing Headings To Get Improved Search Engine Ranking

Your main page heading should always include your keyword phrase, not only is this good for the search engine spiders but it gives a visitor an immediate indication as to what the page is about.

The next step would be to target your audience by outlining their problem and get them into reading the next paragraph. Two flies with one hit, you get the visitor to actually read on in your page and the spiders find the content to place you better in the ranking system and therefore improved search engine ranking for your site.